Style Network’s new docu-series Kimora: House of Fab offers audiences a behind-the-scenes look into the sleek southern California offices of JustFab – an online fashion startup offering high fashion at affordable prices. Style icon, business woman and supermodel, Kimora Lee Simmons pulls back the curtain on the fast-paced world of JustFab.com, a premier shopping destination for women looking for affordable, eye-popping shoes, fabulous handbags and versatile accessories in the latest trends.
JustFab is an online fashion venture with more than 11 million members. JustFab is quickly changing the world of fast-paced fashion and solidifying its name as the dot-com leader in the high fashion subscription space. Kimora Lee Simmons, President and Creative Director of JustFab, is determined to leave her mark. However, in order to bring JustFab to a global lifestyle brand, she’ll need the assistance of the vibrant JustFab staff that rivals her high-octane personality. Kimora: House of Fab follows these fashion savvy experts on their endeavor to bring reasonably priced, high fashion to the online consumer.
In the show, the Style Network visits the energetic JustFab offices to see what it takes for a successful fashion startup to make it to the next level. From marketing to star-studded event management to New York Fashion week–it’s all a peek into the high-tech world of online fashion and the incredibly stylish JustFab employees who tie it all together. Everyone is determined to turn JustFab into a fabulous and unique global fashion brand.
The show’s cast includes: Adam Goldenberg, Co-CEO; Don Ressler, Co-CEO; Kimberly Tobman, VP of PR; Johnny Anastacio, Senior Graphic Designer; Sandra Diaz, Sr VP of Marketing; Director of Merchandise Lesley Holmes; Art Director Alyson Wilson; and Sr Marketing Manager Lianca Lyons.
Since its beginning, JustFab has received $109 million in venture capital funding and did over $100 million in revenue in 2012.
Kimora Lee Simmons is confident the show will drive the company’s brand awareness with the Style Network’s female, fashion-conscious audience ages 18 to 49. As for her own style tips, Kimora Lee Simmons advises that a sexy pair of stilettos, great fitting jeans, a timeless handbag, and a fabulous piece of jewelry should be the staple of every woman’s closet.
The reality show Kimora: House of Fab airs at 9 p.m. Wednesday, on the Style Network. For more information about JustFab, visit justfab.com.